PSG Launches Web3 Fan Platform ’PSG World’ to Strengthen Global Fan Engagement

Paris Saint-Germain (PSG) has partnered with RTB Digital to launch PSG World, a Web3 platform designed to deepen connections with its global fanbase. The initiative went live ahead of the UEFA Champions League final, where PSG secured a decisive 5-0 victory over Internazionale.

The platform serves as a hub for fan interaction, enabling supporters to share match commentary, co-create content, and access exclusive media. Pär Helgosson, Head of PSG Labs, emphasized the club’s ambition to engage fans "online, on-chain, and in their culture" during a panel at the Bitcoin Conference 2025. The discussion featured crypto leaders like Roundtable CEO James Heckman and Blockchain Founders Fund’s Aly Madhavji.

This MOVE aligns with PSG’s broader strategy to leverage blockchain technology for fan engagement, though no specific cryptocurrencies or exchanges were directly mentioned in the announcement.